Choose a schema type
Pick the type that matches your page: Article, FAQPage, LocalBusiness, Product or Organization.
How to Add JSON-LD Structured Data
A practical walkthrough for generating, adding and testing JSON-LD schema markup on your pages.
Generate JSON-LD with Schema Generator
No sign-up required. Runs directly in your browser.
Quick summary
Generate a snippet
Create JSON-LD with required fields filled in so it validates cleanly.
Paste into your template/CMS
Add it inside a dedicated script tag without changing visible content.
Where JSON-LD lives on a page
JSON-LD snippets are typically added inside a script tag in the head or near the end of the body. They do not change what visitors see, but they give search engines and AI systems a structured summary of the page.
Step-by-step: add JSON-LD markup
-
Choose a schema type
Pick the type that matches your page: Article, FAQPage, LocalBusiness, Product or Organization.
-
Generate a snippet
Create JSON-LD with required fields filled in so it validates cleanly.
-
Paste into your template/CMS
Add it inside a dedicated script tag without changing visible content.
-
Validate the page
Use a structured data testing tool to catch errors before deployment.
-
Deploy and monitor
Publish changes and monitor search console tools for warnings and issues.
Common JSON-LD Implementation Mistakes
- Using placeholder URLs, names or logos that never get updated.
- Adding schema types that do not match the actual content on the page.
- Forgetting to update structured data when titles, prices or key details change.
Frequently Asked Questions
Can I add multiple schema types to one page?
Yes. Many pages include more than one type, such as Organization plus Article, or Product plus FAQPage.
Where should I place the JSON-LD script?
Most sites place it in the head, but it can also live near the end of the body as long as it is valid JSON-LD.
Do I need JSON-LD on every page?
Start with your most important pages first. Adding high-quality structured data to key pages is usually best.
Generate JSON-LD snippets for your pages
Use the free Schema Generator to create ready-to-paste JSON-LD for articles, FAQs, products and business entities.
Generate JSON-LD with Schema Generator