Organization
Describe your company as an entity with name, website and logo.
What Is Schema Markup?
A simple explanation of schema markup and JSON-LD so you can help search engines and AI systems understand your content.
Create schema markup with Schema Generator
No sign-up required. Runs directly in your browser.
Quick summary
LocalBusiness
Add address, phone and opening hours to support local SEO.
Article
Mark up blog posts and guides with headline, author and dates.
Schema Markup in Plain Terms
Schema markup is structured data you add to your pages (usually as JSON‑LD) to describe things like articles, products, organizations, and FAQs in a machine-readable format. It helps search engines and AI systems understand what your content represents—not just which keywords appear on the page.
If you want a clean implementation fast, generate valid JSON‑LD with the Schema Generator. Then confirm the rest of the page supports it: review your metadata and run a full on-page audit to catch missing headings, weak internal links, or thin sections.
Schema is also a bridge between clusters. For AI-driven discovery, start with What Is AI SEO?. For crawl/index foundations, see What Is Technical SEO?.
Popular types of schema markup
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Organization
Describe your company as an entity with name, website and logo.
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LocalBusiness
Add address, phone and opening hours to support local SEO.
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Article
Mark up blog posts and guides with headline, author and dates.
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FAQPage
Structure questions and answers for rich results.
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Product
Define product details, prices and availability for ecommerce pages.
Common Schema Markup Mistakes
- Adding markup that does not match the visible content on the page.
- Copy‑pasting examples without updating URLs, names or prices.
- Using conflicting schema types on the same page without a clear structure.
Frequently Asked Questions
Is schema markup required for SEO?
It is not required, but it improves understanding and can unlock rich result formats.
Should I use JSON-LD or microdata?
JSON-LD is generally easier to implement and maintain because it is separate from your HTML layout.
Where should I add schema first?
Start with high-value pages like your organization, key services/products, and important articles or FAQs.
Generate clean schema markup for your pages
Use the free Schema Generator to create JSON-LD for FAQ, Organization, LocalBusiness, Article and Product pages.
Create schema markup with Schema Generator